Tips for Selecting a Domain Name

Carefully selecting your domain name is an important step in launching an online business identity and successful website marketing. Get the name right and you will greatly increase your chance of potential customers finding you.

Make sure your web site name is easy for visitors to read and remember, and easy for you to tell people about.

Select a domain name that is as short as possible as this makes it easy to include on stationary and in advertising material, while also being easy for customers to remember.

Make it relevant to your business or organisation. Where possible include the product or service that you are selling in the name, for example Tom's Gardening should include the word gardening in the domain name as this will increase the relevance of the site when customers are searching for this type of service.

Consider registering more than one domain name to ensure your competition doesn't take it. Extra domain names can then be 'pointed' to your actual site, for example check out www.facepaintingfairy.com.au and www.facepaintingfairies.com.au

Promote your website by including it on all your printed literature and marketing material. Such as clothing, vehicles, stationary, letterheads, invoices, business cards, promotional material, email signatures, advertising, signage. Wherever you promote your business name or phone number, promote your website address too.